Bespoke Branding

IMSES 2026 Bespoke Branding & Event Identity

Client: International Military Spouse Employment Summit (founder: Amanda McCue)
Services: Bespoke Branding Package, event identity
Year: 2026

The International Military Spouse Employment Summit, founded by Amanda McCue, brings people together from across the globe to tackle the challenges military spouses face in building a career, and the opportunities open to them. For 2026, the summit needed a brand that looked as international as the people it serves.

The brief
IMSES came to me with a DIY brand that didn’t reflect the summit’s global reach. They wanted an identity with a genuinely international feel, strong enough to carry a three-day online conference.

My approach
My first decision was to move away from the red, blue and purple usually seen in UK military branding. A summit welcoming people from around the world shouldn’t look as if it belongs to one country. I built a palette of vivid pink, sky blue, teal and deep damson that doesn’t belong to any single flag.

At the heart of the logo are three overlapping globes, each showing a different part of the world. Where they meet, new colours appear: different nations, shared ground. Australia sits at the centre of the design, a nod to Amanda’s home and the summit’s roots. That thread runs through the colour palette too, with shades named after Australian plants and landscapes: Grevillea, Eucalypt, Jacaranda, Southern Sky and Blue Mountains. I paired a bold geometric typeface for headlines with a clean, friendly sans serif for supporting text, so the brand reads well on screen.

What I delivered

• Primary and secondary logos, plus an icon and favicon
• Primary and secondary colour palettes
• Typography and hierarchy guidance
• A globe graphic and brand colour-wash treatment for photography
• Social media styling
• A full brand guide so the team can use their new identity with confidence

The result
The brand shaped the whole online summit in October 2026, giving IMSES a confident, cohesive and truly international identity from its first announcement to the final session.

Is your organisation speaking to an international audience? Take a look at my Bespoke Branding Package or get in touch.