Gillian is a military artist offering bespoke, limited and open-edition prints. Gillian came to me to help refine her existing branding. Feeling restricted as she only had a logo for her business, Gillian found her brand was starting to feel confusing when applying it to her website and social media.

After initial exploration, the solution was to expand her visual brand foundations and refine her styling into a comprehensive one-stop document that would showcase her creative side but give her a framework for styling.

We worked together to refine elements of her well-recognised and established existing brand feel and develop those into a mini-rebrand. We were keeping her original logo, but exploring final brand fonts, colours and icons, to give a brand with firm foundations.