You have in you the power to create an incredible brand
One that plays to your business strengths, feeds your ambition and puts you in a class of your own. A brand that makes your business the only logical choice for your ideal clients, and that propels your products and/or services to stand out within a crowded sales place.
But I guess you are here because you already know this and it’s time for a refresh, right? Or maybe you are just starting out and know the value that a brand can add to a business? Either way, you are in the right place!
Welcome to the Design Jessica Bespoke Branding Package!
This page will explain why a bespoke response is the only solution. There won’t be any pre-made templates or cookie-cutter shortcuts – just the bespoke design that you and your business deserve! A solution that will bring clarity, vision and a strategic response to what your company needs. No more confusion for you or your audience, just straightforward, clean, easy-to-use designs that will give you the best branding foundations.
Bespoke Branding Package Investment – £1,200
In a nutshell, this includes:
- A personal, one-hour brainstorming and strategy session with me to discuss your needs and explore your brand ideas.
- A bespoke primary logo design.
- A bespoke secondary logo design.
- A custom logomark (or favicon).
- Custom colour palette including Pantone, CMYK and web options.
- Brand font options – typography selection.
- Unique brand icons.
- Branded social media icons.
- Royalty-free photography and imagery.
- Bespoke icons from your logo.
- Any other suitable icons – holding devices, flourishes or icons that suit the style.
- Two rounds of revisions to ensure that the finished product perfectly matches the vision you have for your business.
- A bespoke branding guide including a detailed explanation of how your brand works.
- A file-type bible to explain the files you have received.
Your primary, secondary, favicon logos and any other icons or design elements in your branding suite will be provided in a series of file types and colour breakdowns.
All files are sent digitally via DropBox and physically through Royal Mail on a USB.
The Armed Forces Covenant Fund Trust Rebrand
Good, professional design fosters trust and credibility with your customers. Today, more than ever, people are more design savvy and expect a higher level of brand design
It’s my goal to make sure that your new brand design feels personal and powerful enough to appeal to the right clients for your business all whilst remaining true to who you are and what your business stands for.
Enjoy reading through the following – consider it as the first part of creating your new branding! And, when you are ready to take your brand to the next level just get in touch.
I cannot wait to start working with you and to see how we can create the brand you have always dreamed of!
What You Need To Know
You are at the heart of your business and no one knows it better, which is why you are an integral part of the design process. You get the final sign-off at each stage – from the initial consultation, where we create your brief, to the final stages, where you get your hands on your fantastic, new branding. This means that, at each and every step, you have the opportunity to mold the branding to ensure that it reflects you and your business in the best possible way. No surprises, just a beautiful bespoke design that appeals to your audience whilst staying true to you.
I will personally work on your brand during your specific design hours. This means that you can be assured that no part of your design will be outsourced to an external team or delegated to a junior designer.
I accept a limited number of clients every month so that I can provide the highest level of attention to each project and individual. I offer two Bespoke Branding Packages per month and these are typically booked two months in advance. You can book your initial consultation here.
“Jess understood my needs perfectly. She was able to work with my current branding and see deeper than that, highlighting what was missing. She produced a really insightful re-branding guide and tied every element that I was looking for together. I couldn’t be happier with the work Jess has done and will be turning to her for any branding project I have in the future.”
Helen Massey, Career Pursuit
Have questions about the No.1 Bespoke Branding Package – they might be answered below, but feel free to send me a message – it would be great to chat!
Yep! I am THE designer – I don’t outsource anything to a team or download anything that has been premade by myself or anyone else. You have commissioned me as the designer, which is what you will get. I think this is important, especially because you and I are the only points of contact. It means you get me, 1-2-1, and nothing gets lost in translation. Your business deserves personalised care and I believe that’s what you should have.
The designs and every part of your brand or publication will be 100% bespoke for you. Nothing will be downloaded or premade. The only elements that could be, would be the font choices. I am not a font designer, but I will use fonts in your design and advise on which fonts will suit it the most.
Amazing! I LOVE projects like this. At the most basic level, all I need from you is your business name – I can do the rest! Remember, you are commissioning a qualified professional designer (me!) with vast experience and knowledge, so let me guide you.
We will have a chat at the beginning of the project so that I can prise all of those juicy bits of information I need from you so that we can create a brief together.
You can come to me with everything from a finalised logo design that you had in mind to just the name of your business – it’s my job to turn that into the brand of your dreams!
No, there is the opportunity for two rounds of amendments and, as a team, you and I will stick to that. In my experience, the more options that evolve at the second or third stage of design results in massive confusion for my clients. Faced with multiple versions of a similar logo in different colour options, the strength of the designs will start to become lost in a fog of copies. That’s why we stick to the two rounds – and I promise you it works really well that way.
The key to this being a success is in the preparation! This is why we get into the nitty-gritty of your company in the early stages and produce a brief we are both happy with from the beginning.
This ensures that the following concept designs are spot on and will include the logo of your dreams!
I am so glad you are imagining your brand on your business cards! The good news is, with a completed suite, you could add your logo to anything and everything you could possibly need. Before that though, we will need to focus on the foundations of your brand, which is included in this package. You can find the breakdown of everything that is included on the package page. After completion, you will have a complete set of design assets that you can use to create any visuals for your business. Should you choose to do so, with this completed design suite you can commission me to create your marketing designs as part of a follow-on service at an additional cost.
You will have access to a full branding suite and the associated files that go with them. This means that you can apply each file to each need in your business so that whenever a piece of software or a supplier asks for a file type, you will have the exact one ready to go – no more swearing at .jpegs! However, I understand that this could be confusing if you aren’t a designer so, alongside the files I supply, a file bible will briefly explain which file does what and how to use them. So at this point, even though I won’t be talking you through every file type in person, you will have a handy guide to go alongside the more extensive branding guide that you can refer to whenever you need it.
Ok, so this can be a confusing one. As far as I am concerned, you are the owner of your IP and every part of the brand belongs to you. I never re-purpose brands to sell to another client, nor will any elements of your brand be added to someone else’s. For a start, your brand is unique and created for you. Plus, it wouldn’t be a very nice thing to do and, in all honesty, it would be a bit boring for me – I thrive on creating new things! Any brand assets I create are 100% bespoke and owned by you. All I ask is that I use your designs within my portfolio.
However, UK copyright law states that for the legal ownership of copyright to pass from one person to another, a written assignment must be signed by the owner of the work, which all involved parties usually sign once the client has paid for the logo. So, if IP is important to you, I recommend getting independent advice from a lawyer.
You are free to change your mind about your rebrand at any point in the process – it’s your business after all, and we can still be friends afterwards. If you change your mind before we start and I haven’t scheduled your hours… no problem! Just let me know as soon as you can.
However, you cannot get a refund for any commission cancelled after the down payment has been received and the hours have been scheduled. I only take on ten very special projects a year and your project would count as one of them.
“Jess is client-focused, creative and practical, taking time to fully understand her client and their business in order to design a brand that her clients will love. It’s clear that this is important to her. Jess’s portfolio is impressive, her approach is professional but personable and bespoke, with constant and clear communication. I enjoyed both the process, outcome and working with Jess, and would happily work with her again in the future!”
Sarah Barker, Eclipse Executive Coaching & Training
