A Happy Space Branding Project

A Happy Space is an organising and decluttering company run by the lovely Laura. Back at the end of 2019 Laura approached Design Jessica to help her refine her existing logo and evolve it into a more established and stable brand.

What follows are examples from the branding guide we created together along with a mood board that depicts working, round 1 concepts.

Laura was keen to keep her original pink but wanted her new brand to represent the cleanliness and clarity that her work evokes.