Brand Development Project

Recruit for Spouses (RFS) is a social enterprise dedicated to supporting, championing and assisting military spouses into gainful employment.

Like many companies, RFS had a strong brand and following but was relying on a dated brand design that relied on their logo, and only their logo.  Without an established brand foundation, the company was working in the dark with regards to their designs and marketing. Now, with an updated and refreshed brand RFS are able to create clear, consistent and easily recognisable literature for all elements of their company.

Thanks to RFS investing in their brand design they are able to know, at the touch of a button exactly the colour breakdowns of their brand, the typography choices of their brand, on-brand imagery and so much more. This means that they were able to develop a strong website look that matched their Facebook members forum and social media posts.