The Military Wives Choirs concert at Cadogan Hall was a debut performance of their album, Remember. The album, released to commemorate the end of the First World War, also designed by Design Jessica, featured new compositions of traditional songs alongside new commissions. The concert, an extension of the album, needed a programme to reflect the running order of the concert, display sing-long lyrics, and give a taste of the more prominent charity and the work it does.
Together we produced a programme that reflected the sombre but commemorative nature of the remembrance theme – without losing any of the strong feel of the established brand.
Thanks to earlier work with the charity, it was clear that this programme needed to use previous styling and be a stand-alone work for this special and unique event. The programme’s impact was a subdued design, with an emphasis on typographic styling, alongside full imagery ‘breather’ pages. A subtle design change at the end of the publication sets apart the more informative pages of the document, including bios of each choir featured and the members’ names.
The programme gave a special touch to an important event and one that mirrors the album’s design and sits inside the strong brand of The Military Wives Choirs.