The Rainbow Tree, by Grace

Bespoke Rebrand

Grace is an experienced fine artist who produces inspirational mindfulness activities for children through her business, The Rainbow Tree. An upcoming launch of an Activity Boxset had left Grace needing a professional brand style that would match the quality of her product.

We spent several weeks examining and discovering Grace’s design inspirations, core brand values and the true heart of her business – the keystones to the branding we would create.

She had a strong love of colour and had been keen to use a watercolour style, but she also had a cacophony of ideas that she needed help defining.

“I really can’t thank you enough for these, Jess. I didn’t know what to expect when I came to you. I felt very anxious about taking this leap and investing money in myself and my vision. I didn’t have an image in my mind about what the logo would look like other than the colours that I knew already represented my brand. You’ve created something that I feel will last and be instantly recognisable. I probably asked some really daft questions throughout the process, but I was always reassured and never felt that any of the responses were patronising in the slightest. You listened to everything I wanted – even the nitpicking of the tree trunks (which I am in love with, by the way!). I am forever indebted to you and am just really psyched to take my business forward.”

The Rainbow Tree’s delivered branding provides that professional edge, which really enhances an already incredible product. In addition, the beautiful use of colour that we developed from Grace’s initial painting catches the eye and elevates it beyond the scope of that initial idea.

Together we have created something that truly reflects the ethos of the brand’s creativity whilst maintaining a professional edge that stops becoming limited to the realm of ‘childish’.

I am so proud of this beautiful, colourful and creative brand that we have produced, and I cannot wait to follow Grace’s business as it grows from strength to strength.